An identity concept created for the SEU Fine Arts Gallery, during an in-house internship for St. Edward's University, that aimed to brand the University’s Visual Arts department called “VISU”. I was incharge of creating this extension of the departments’ identity, which separated the Fine Arts Gallery from the rest of the department.
‍
The main “VISU” mark was created with heavy influence from the curvy lines of street art that cover the city of Austin, in an attempt to represent the mixing of art and culture that happens in the city. The whole identity system was created so that it would be as versatile as the different exhibitions that take place in the gallery. The main logo mark’s circle acts as a placeholder, as it can be filled with different exhibitions materials, creating a connection between the space and the various exhibitions.